Last updated: August 26, 2026

Swiss Knife Shop, operated by Swiss Knife Shop, LLC ("we", "us", "our"), operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Swiss Knife Shop is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose and retain your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law. The categories below align with those defined under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA").

(a) Identifiers: name, postal address, email address, telephone number, account username, IP address, device identifiers, cookie IDs and other online identifiers.

(b) Customer records (Cal. Civ. Code §1798.80(e)): billing address, shipping address, payment-card number, financial-account information, signature, and other contact details collected when you create an account, check out, submit a repair request, or submit a contact form.

(c) Protected-classification characteristics under California or federal law (e.g., age if you confirm you are 18+): collected only when necessary to verify eligibility to purchase age-restricted products.

(d) Commercial information: products and services considered, viewed or added to cart, purchase history, return/exchange history, engraving inputs and personalization choices, marketing-consent state, and discount/loyalty enrollment.

(e) Internet or other electronic network activity: browsing history, search history, page-view data, click and scroll behavior, referrer URL, time on page, and information about your interactions with the Services, our emails, and our advertisements.

(f) Geolocation data: approximate location derived from your IP address. We do not knowingly collect precise (GPS-level) geolocation unless you grant your browser permission, in which case it may be used to estimate shipping, taxes or store locator results.

(g) Audio, electronic, visual or similar information: photos you upload with reviews (via Okendo), live-chat transcripts (via Gorgias), and recordings of customer-service calls where permitted by law and disclosed at the start of the call.

(h) Professional or employment information: only if you apply for employment or a business account with us.

(i) Inferences drawn from any of the above to create a profile reflecting your preferences, characteristics, predispositions, behavior and attitudes, used to personalize product recommendations and marketing.

(j) Sensitive personal information: account log-in credentials (username plus password), precise geolocation if granted, and the contents of personalization/engraving fields you choose to include (which could contain sensitive personal information about you or a third party). We use sensitive personal information only to perform the services you requested or as otherwise permitted by Cal. Civ. Code §1798.121(a). You have the right to limit the use of your sensitive personal information; see "Your Rights and Choices" below.

Categories of personal information we do not collect: biometric information, genetic data, precise health/medical information, religious beliefs, union membership, citizenship or immigration status, philosophical beliefs, or sexual orientation.

2. Sources of Personal Information

We collect personal information from the following sources:

(a) Directly from you, when you create an account, place an order, subscribe to email or SMS marketing, submit a repair request, submit a review or contact form, or otherwise communicate with us.

(b) Automatically from your device when you use the Services, through cookies, pixels, SDKs, server logs, and similar technologies. See our Cookie Policy at https://swissknifeshop.com/pages/cookie-policy for details.

(c) From our service providers and processors, including payment processors, shipping carriers, email and SMS platforms, analytics vendors, review platforms, and customer-support tools.

(d) From advertising and marketing partners (e.g., Meta, Google) who help us measure and serve advertisements.

(e) From publicly available sources, such as US Postal Service address validation.

3. Business and Commercial Purposes for Collection

We use personal information for the following purposes:

(a) Provide, tailor, and improve the Services: process purchases, returns, and exchanges; fulfill engraving and personalization; create and manage your account; remember preferences; arrange shipping; enable reviews; and create a personalized shopping experience.

(b) Marketing and advertising: send promotional emails and SMS (with your consent where required); show online ads on the Services and on third-party sites; measure ad performance; conduct look-alike and re-marketing campaigns; operate the “Single free engraving off your first order" newsletter incentive described in Section 9 below.

(c) Security and fraud prevention: authenticate your account, detect and prevent fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services.

(d) Communicating with you: provide customer support, respond to inquiries, and send transactional and account-related communications.

(e) Legal and compliance: comply with applicable law and legal process; enforce or investigate potential violations of our terms; establish, exercise or defend legal claims.

(f) Age and eligibility verification: confirm that purchasers of knives and other age-restricted products meet the 18-years-or-older requirement and any applicable state-level restrictions.

4. Personal Information by Category: Sources, Purposes, Disclosures and Retention

The table below summarizes, for each category of personal information we collect, the sources, business and commercial purposes, categories of recipients to whom we disclose the information, and our retention practices.

Identifiers - Sources: directly from you, automatically from your device, from service providers. Purposes: account creation, order fulfillment, customer service, marketing, security. Disclosed to: Shopify, payment processor, shipping carriers, email/SMS platform, advertising partners, analytics providers, support tools. Retention: while your account is active and 7 years after your last purchase (US tax / consumer-protection retention); marketing identifiers until you opt out plus 30 days.

Customer records - Sources: directly from you. Purposes: order fulfillment, payment processing, tax calculation, support. Disclosed to: Shopify, payment processor, tax engine, shipping carriers, accounting providers. Retention: 7 years from last transaction.

Protected-class characteristics (age confirmation only) - Sources: directly from you at checkout. Purposes: verify eligibility for age-restricted purchases. Disclosed to: no third party other than as needed for compliance review. Retention: with the related order record (7 years).

Commercial information - Sources: directly from you, automatically. Purposes: order fulfillment, personalization, marketing analytics, loyalty. Disclosed to: Shopify, analytics, advertising partners, review platform. Retention: 7 years from last transaction; cart-abandonment data 90 days.

Internet / electronic activity - Sources: automatically from your device. Purposes: site analytics, personalization, ad measurement, fraud prevention. Disclosed to: analytics providers, ad partners. Retention: analytics data 14 months.

Geolocation (approximate) - Sources: automatically from IP. Purposes: tax/shipping estimation, fraud prevention, regional personalization. Disclosed to: Shopify, tax engine, analytics. Retention: with session logs (up to 14 months) then aggregated.

Audio / visual / electronic - Sources: directly from you (review photos), live chat, customer-service calls. Purposes: display reviews, provide support, quality assurance. Disclosed to: review platform (Okendo), chat platform (Gorgias). Retention: reviews until removed by you or us; chat transcripts 24 months; call recordings 12 months.

Inferences - Sources: derived from other categories. Purposes: personalization, marketing. Disclosed to: marketing platform, advertising partners. Retention: until you opt out or your account is deleted plus 30 days.

Sensitive personal information (log-in credentials, precise geolocation if granted, engraving inputs) - Sources: directly from you. Purposes: authenticate your account; perform requested services. Disclosed to: only Shopify and the relevant service provider (e.g., engraver). Retention: log-in credentials are hashed and stored by Shopify for as long as your account is active; precise geolocation is not stored beyond the session; engraving inputs are stored with the related order record (7 years).

5. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

(a) With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). These parties act as our service providers / processors and are contractually limited in their use of your personal information.

(b) With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify Audiences and pixel-based tools from Meta and Google to support personalized advertising based on your activity with us and other merchants. Depending on where you live, this sharing may be considered a "sale" or "share" of personal information under applicable law. You can exercise your rights to opt out at https://swissknifeshop.com/pages/privacy-choices.

(c) When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social-media widgets or login integrations.

(d) With our affiliates or otherwise within our corporate group.

(e) In connection with a business transaction such as a merger, acquisition, financing, or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

6. Categories of Personal Information Sold or Shared

Under the CCPA, the use of certain cookies and online identifiers for cross-context behavioral advertising may be considered a "sale" or "share" of personal information, even where no money changes hands. In the preceding 12 months, we have shared the following categories of personal information with third parties for such purposes:

• Identifiers (online identifiers, cookie IDs, IP address)
• Commercial information (products viewed / added to cart)
• Internet or other electronic network activity
• Inferences drawn from the above

Categories of third parties to whom this information is shared include advertising networks (Meta, Google), analytics providers (Google Analytics 4, Shopify Analytics), and audience-building tools (Shopify Audiences).

We do not knowingly sell or share the personal information of consumers under 16 years of age. We do not sell sensitive personal information.

To opt out, see Section 11 "Your Rights and Choices" and visit https://swissknifeshop.com/pages/privacy-choices, or follow the "Your Privacy Choices" link in our footer.

7. Service Providers and Sub-Processors

We rely on the following categories of third parties to operate the Services. This list is current as of the Last Updated date above and may change from time to time; please check back for updates.

Storefront and payments: Shopify, Inc. (storefront, checkout, customer accounts, payments).

Email marketing and lifecycle messaging: Klaviyo, Inc.

SMS marketing: Postscript Audiences, Inc. (or successor SMS provider).

Reviews and user-generated content: Okendo, Inc.

Live chat and helpdesk: Gorgias, Inc.

Web analytics: Google LLC (Google Analytics 4), Shopify Analytics.

Advertising and audience platforms: Meta Platforms, Inc., Google LLC, Shopify Audiences.

Shipping carriers: United States Postal Service, United Parcel Service, FedEx, and other carriers we may use.

Each of these parties operates under contractual data-protection obligations consistent with applicable law, including CCPA service-provider terms where applicable.

8. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/consumer-privacy-policy. Depending on where you live, you may exercise certain rights with respect to your personal information at https://privacy.shopify.com.

9. Financial Incentives (Newsletter and Discount Programs)

We offer a financial incentive to consumers who provide personal information (your email address and/or phone number) in exchange for a one-time engraving discount on the first eligible order. This program is operated through Klaviyo (email) and our SMS provider (SMS, if you opt in).

Material terms. To participate, you provide your email address and/or mobile number and consent to receive marketing messages. You receive a single-use free engraving code valid for 30 days on a single surface of a single item of non-sale full-price merchandise. You may withdraw from the program at any time by unsubscribing from email (link in every message) or texting STOP to our SMS short code. Withdrawal does not affect the validity of discounts already redeemed.

Method of valuation. We have made a good-faith estimate of the value of the personal information we collect through this program by reference to (i) the expected average lifetime margin generated by a newsletter subscriber compared to an anonymous visitor, and (ii) the discount provided. We have determined that the value of the data provided is reasonably related to the value of the incentive offered.

Non-discrimination. Participation in this program is voluntary. Consumers who decline to participate, or who later withdraw, will not be denied goods or services, charged different prices, or provided different quality of goods or services, except as directly related to the value of the data they have voluntarily provided.

10. Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

11. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

(a) Right to Know / Access. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the business or commercial purposes for collecting, and the categories of third parties to whom we have disclosed it, over the prior 12-month period (or longer if you so request, where applicable).

(b) Right to Delete. You may request that we delete personal information we have collected from you, subject to certain exceptions (e.g., to complete a transaction, comply with law, or detect security incidents).

(c) Right to Correct. You may request that we correct inaccurate personal information we maintain about you.

(d) Right of Portability. You may request a copy of certain personal information we hold about you and, in certain circumstances and with certain exceptions, that we transmit it to a third party.

(e) Right to Opt Out of Sale or Sharing / Targeted Advertising. You may opt out of the "sale" or "sharing" of your personal information or of processing for purposes considered "targeted advertising" under applicable law.

(f) Right to Limit Use of Sensitive Personal Information. To the extent we use or disclose sensitive personal information for purposes beyond those necessary to perform the services or as otherwise permitted by Cal. Civ. Code §1798.121(a), you may request that we limit such use.

(g) Right of Non-Discrimination. We will not discriminate against you for exercising your privacy rights. We will not deny goods or services, charge different prices, or provide different quality of goods or services, except where a difference is reasonably related to the value of the data, as further described in Section 9 above.

How to exercise your rights. You may submit a request by one of the following two methods:

• Webform: https://swissknifeshop.com/pages/privacy-request
• Email: heather@swissknifeshop.com

You may also call us at 866-438-7947 during business hours.

We will confirm receipt of your request within 10 business days and respond substantively within 45 calendar days (we may extend by an additional 45 days with notice and explanation, as permitted by law). To protect your data, we will verify your identity before completing your request, generally by matching information you provide against information we already have on file. For deletion requests we may require a written, signed declaration under penalty of perjury.

Authorized agents. You may designate an authorized agent to submit a request on your behalf. The agent must provide a signed written permission from you, and we may require you to verify your identity directly with us and to confirm to us that you have authorized the agent.

Right to appeal (CO, CT, VA, and other applicable states). If we deny your request, you may appeal our decision by replying to the response we send or by emailing heather@swissknifeshop.com with the subject line "Privacy Appeal." We will respond within 60 days with our decision and reasoning. You may also contact your state attorney general if you are not satisfied with the result.

Global Privacy Control. We honor the Global Privacy Control (GPC) signal as a valid opt-out of sale/sharing for the browser or device transmitting it. If we are able to associate the device sending the signal to your account, we will apply the opt-out to your account as well. We do not otherwise recognize "Do Not Track" signals. Learn more at https://globalprivacycontrol.org/.

Communication preferences. You may opt out of marketing email at any time by using the unsubscribe link in any marketing message or by emailing customer.service@swissknifeshop.com. You may opt out of marketing SMS by replying STOP to any message. Opting out of marketing communications does not affect transactional communications relating to your account or orders.

Additional EEA / UK rights. If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may also: (i) object to or restrict our processing of your personal information for certain purposes; (ii) where we rely on consent, withdraw that consent at any time (without affecting the lawfulness of processing before withdrawal); and (iii) lodge a complaint with your local data-protection authority.

12. CCPA Notice for California Residents

If you are a California resident, the CCPA grants you the rights described in Section 11. The categories of personal information we collect, the sources, business and commercial purposes, categories of recipients, sale/share disclosures, retention practices, and information about financial incentives are set out in Sections 1-9 above. We respond to verifiable consumer requests within 45 days (with up to a 45-day extension where reasonably necessary). We do not sell or share the personal information of consumers we know are under 16 without opt-in consent.

California "Shine the Light" (Cal. Civ. Code §1798.83). California residents may request, once per calendar year, information regarding our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, email heather@swissknifeshop.com with the subject line "Shine the Light Request." As of the Last Updated date above, we do not share personal information with third parties for those parties' own direct marketing purposes.

Service-provider redirection. Even where a third party qualifies as our service provider, you may direct us to instruct them to delete or limit use of your personal information by submitting a request via one of the methods listed in Section 11.

Annual metrics. To the extent required by 11 CCR §7102, we will publish on this page or a linked page the metrics for consumer requests received and processed in the preceding calendar year.

13. Children's Data

The Services are directed to adults age 18 and older. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13 without verified parental consent, we will promptly delete that information. If you are the parent or guardian of a child who has provided us with personal information, please contact us at heather@swissknifeshop.com to request deletion.

Consumers between 13 and 16 years of age must opt in before we will sell or share their personal information. As of the Last Updated date above, we do not have actual knowledge that we sell or share the personal information of any consumer under 16 years of age.

14. Security and Retention of Your Information

We use technical and organizational measures designed to protect your personal information, including TLS encryption in transit, encrypted storage, access controls, and vendor security review. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Retention. We retain personal information for the periods set out in Section 4 above, or for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need to retain personal information, we will delete, anonymize or aggregate it.

15. International Transfers

We may transfer, store and process your personal information outside the country you live in, including in the United States where our service providers (including Shopify) are located.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

16. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data-protection authority. For the EEA, you can find a list of the responsible data-protection supervisory authorities at https://edpb.europa.eu/about-edpb/board/members_en.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

18. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, you may reach us by:

Email (privacy / data rights): heather@swissknifeshop.com

Email (general): customer.service@swissknifeshop.com

Phone: 866-438-7947

Mail: Privacy Office, Swiss Knife Shop, LLC, 10 Northern Blvd, Ste 8, Amherst, NH 03031, United States

For the purpose of applicable data-protection laws, we are the data controller of your personal information.